It was August 2012

We needed cash

Our thriving-turned-struggling business had hit a lull

The calendar felt like 70 days instead of 31

I had sent an email in June to get current clients to rebook for the fall.

Some took advantage of our offer

However, we needed more sales

I found the email I had sent, and replied to a client who had asked a question I missed.

Hit send and went on with my day

Then the unexpected happened

My email blew up

Reply after reply from everyone, including who I had responded to

I was dumbfounded

Somehow, my reply went to everyone

And most of them read, “I think you sent this to the wrong person, but I’ve been meaning to book with you in September…”

That blunder saved my business.

The take away was – always talk to your clients

Sometimes it’s scary. But they are just people and understand mistakes happen

(Just don’t repeat those mistakes)

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